Is it just us or is the new ExecTweets site a complete waste of time?
The site is sponsored by Microsoft’s People-Ready program, and is essentially about grouping together a bunch of executives who use Twitter. Yawn.
The only interesting feature, although hardly a new one, is the ability to vote up a Tweet (but not down as far as we can see). Could be useful, but we’re not really sure for what (Retweeting is far more useful in our opinion). Time will tell.
The Twitter guys get inundated with all kinds of feature requests, and voting has long been on the list. The restraint they’ve shown in ensuring Twitter stays simple is a fundamental reason for its success.
So, you can bet the only reason (in spite of what they say) for featuring the ExecTweets link is so they can observe the response it gets. If enough people love the ability to vote, they’ll just add it to Twitter itself (and kill ExecTweets in the process). The same applies with all the different categorisation and aggregation products out there. They are niche features that only a select few want. But if they get popular enough (eg like the ability to Search Twitter became) they’ll add it in.
Our guess is that hardly anyone wants the ability to vote on a Tweet, and the site will be wallowing within a month. But hey, a great little promotional effort all the same. Nice work to whoever came up with the concept. Enjoy your success while you can.