<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Microsoft Confidential &#187; Apple tax</title>
	<atom:link href="http://www.microsoftconfidential.com/tag/apple-tax/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.microsoftconfidential.com</link>
	<description>News, views and reviews on Microsoft</description>
	<lastBuildDate>Sun, 05 Apr 2009 09:35:44 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>More on the Apple tax</title>
		<link>http://www.microsoftconfidential.com/2008/10/22/more-on-the-apple-tax/</link>
		<comments>http://www.microsoftconfidential.com/2008/10/22/more-on-the-apple-tax/#comments</comments>
		<pubDate>Wed, 22 Oct 2008 11:00:13 +0000</pubDate>
		<dc:creator>FanBoy1</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Apple tax]]></category>

		<guid isPermaLink="false">http://www.microsoftconfidential.com/2008/10/22/more-on-the-apple-tax/</guid>
		<description><![CDATA[When we reported on Microsoft&#8217;s use of the term &#8216;Apple tax&#8217; we didn&#8217;t have any concrete figures at hand. We just knew it had to be correct. Thankfully Ed Bott has been through the process first hand and given us a full account of how much extra it costs to run a Mac than it [...]]]></description>
			<content:encoded><![CDATA[<p>When we <a target="_blank" href="http://www.microsoftconfidential.com/2008/10/15/microsoft-and-the-apple-tax/">reported</a> on Microsoft&#8217;s use of the term &#8216;Apple tax&#8217; we didn&#8217;t have any concrete figures at hand. We just knew it had to be correct.</p>
<p>Thankfully <a target="_blank" href="http://blogs.zdnet.com/Bott/">Ed Bott</a> has been through the process first hand and given us a <a target="_blank" href="http://blogs.zdnet.com/Bott/?p=570">full account of how much extra it costs</a> to run a Mac than it does a Windows box. It&#8217;s around $500 for starters.</p>
<p>[<a href="http://feeds.feedburner.com/MicrosoftConfidential">Subscribe</a> to more posts like this <a href="http://feeds.feedburner.com/MicrosoftConfidential">here</a>]</p>
]]></content:encoded>
			<wfw:commentRss>http://www.microsoftconfidential.com/2008/10/22/more-on-the-apple-tax/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Microsoft and the Apple tax</title>
		<link>http://www.microsoftconfidential.com/2008/10/15/microsoft-and-the-apple-tax/</link>
		<comments>http://www.microsoftconfidential.com/2008/10/15/microsoft-and-the-apple-tax/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 12:51:23 +0000</pubDate>
		<dc:creator>FanBoy1</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Apple tax]]></category>
		<category><![CDATA[Mac]]></category>

		<guid isPermaLink="false">http://www.microsoftconfidential.com/2008/10/15/microsoft-and-the-apple-tax/</guid>
		<description><![CDATA[Didn&#8217;t the press get a hold of this one. Brad Brooks, Vice President of Windows Consumer Product Marketing used the term &#8216;Apple tax&#8217; when comparing a purchase of a Windows based machine with an Apple machine. Actually he blurred the line a bit &#8211; because he included a Mac running Windows in the &#8216;Windows based [...]]]></description>
			<content:encoded><![CDATA[<p>Didn&#8217;t the press get a hold of this one. </p>
<p>Brad Brooks, Vice President of Windows Consumer Product Marketing <a target="_blank" href="http://news.cnet.com/8301-10805_3-10064580-75.html?tag=mncol">used the term &#8216;Apple tax&#8217; when comparing a purchase of a Windows based machine with an Apple machine</a>. Actually he blurred the line a bit &#8211; because he included a Mac running Windows in the &#8216;Windows based machine&#8217; category. We&#8217;re going to exclude that configuration from our discussion below.</p>
<p>Of course, we know Microsoft isn&#8217;t allowed to say anything negative about its competitors, because that&#8217;s just. not. right. Apple on the other hand can put the boot in and it gets congratulated. It&#8217;s an old double standard that&#8217;s been well documented over the years.</p>
<p>So, knee-jerk criticism of Brad aside, is he actually right? And surely the answer is a resounding Yes! Using a Mac is always a more expensive process. Don&#8217;t get us wrong, there&#8217;s plenty to like about Apple products (we&#8217;ve used Macs ourselves over the years, and have enjoyed the experience), but don&#8217;t go trying to tell us its price or functionally comparable to a Windows setup.</p>
<p>One reason we don&#8217;t use a Mac is because it doesn&#8217;t run the software we like. Look around, everything is written for Windows XP or Vista. Just getting a half decent game on the Mac is difficult. Yes, we still have problems with some software on Windows 2008 and Vista 64bit, but to be fair, these aren&#8217;t aimed at the general consumer. </p>
<p>Brad has a good run down of the various extra costs associated with running a Mac environment, and it&#8217;s hard to fault.</p>
<p>The <a target="_blank" href="http://news.cnet.com/8301-10805_3-10064580-75.html?tag=mncol">interview by Ina Fried is a great insight</a> into Microsoft&#8217;s own perception of Vista in the market place. </p>
<p>Microsoft still dominates the desktop PC market, with something in the order of 90% of desktops (still!).</p>
<p>If Windows dominance diminishes it won&#8217;t be over to Apple.</p>
<p>Lately we&#8217;ve been hearing that this dominance is going to be&#160; endangered by Cloud computing and the like. This argument has some weight. But that extends out to other vendors to.</p>
<p>Apple is not a huge threat to Windows. If Cloud computing is really a game changer, then it will affect Apple just as much.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.microsoftconfidential.com/2008/10/15/microsoft-and-the-apple-tax/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>

