You’ve always got to be wary when a press release includes lines like this:
“Rather than decreasing their IT spend in challenging times, some companies are choosing to recalibrate their budgets and invest in technical solutions that deliver savings over the long run,” says Bob Muglia, president of the Server and Tools Business at Microsoft. Source: Microsoft PressPass
Yes, the usual PR spin that companies bandy about when they need to drum up sales in a down economy. And don’t you love it when words like ‘recalibrate’ are used. That’s just PR shite-ese for ‘spend more’.
But, this press release is different to most of the ROI tosh that hits our inbox. In this its actually backed up with good case studies. There’s studies from Slough Borough Council and Capgemini as well as results from a two year study analyzing infrastructure costs in data-centers.
Most of the ROI is from embracing virtualisation of course, but they also manage to get in a pitch for Forefront and Visual Studio 2010 of all things. Yeah, like that’s going to be a big help right now.
But that aside, perhaps its time companies that have been holding off spending for so long showed a little renewed confidence, especially if there are longer term benefits.