Apparently the Blue Monster idea has been around for 2 years.

We have to admit this is a piece of marketing that we’ve never really understood. In fact we don’t even like it. But it seems to be popular. And getting more so.

Initially we thought it was a bizarre case of the Emperor’s New Clothes, but now we are happy to admit that. we just don’t get it. Steve Clayton does, it seems. And Happy Birthday Steve, we love your blog. Most of the time.